info@shakethetree.nl +31 (0)6 - 12 66 28 68
SHAKE THE TREE. Where commercial structure becomes competitive advantage
NLEN

Core services

Industries where commercial complexity determines success
I thrive in organisations where growth depends on more than simply offering a great product or service.
The environments where I create the most value are those where multiple stakeholders, channels, functions and commercial priorities need to work together seamlessly.
When pricing, governance, strategy and execution become increasingly interconnected, commercial complexity can either slow growth or become a powerful competitive advantage.
That is where I come in.
I help organisations create clarity, align teams, strengthen governance and turn commercial ambition into measurable results.

Industries where I add value

Industry & manufacturing
Industrial and manufacturing businesses operate in increasingly complex ecosystems involving distributors, partners, suppliers and international stakeholders.
Commercial success depends on aligning operations with market execution while maintaining visibility, ownership and control across the value chain.
I help organisations optimise channel strategies, strengthen stakeholder alignment and build future-ready commercial operating models.

Typical environments include:
  • Manufacturing
  • Building materials
  • Technical products
  • Industrial solutions
  • Machine building
  • Installation and engineering
  • Distribution networks
  • International partner ecosystems
  • OEM environments
Typical challenges I solve:
  • Channel conflict
  • Fragmented partner networks
  • Pricing inconsistency
  • Limited commercial governance
  • Misalignment between sales and operations
  • Scaling international growth initiatives
Business services
Business service organisations operate in increasingly complex stakeholder environments where commercial success depends on much more than winning the next contract.

I help organisations build scalable commercial structures, improve decision-making and create executive-level performance management.

Success requires:
  • Clear strategic positioning
  • Trust-based relationship management
  • Strong commercial governance
  • Effective management of long sales cycles
  • Alignment across sales, marketing, operations and leadership
Typical environments include:
  • Outsourcing providers
  • Shared service organisations
  • Project-based organisations
  • B2B service providers
Professional services
Professional service firms rely on expertise, reputation and long-term client relationships.
As organisations grow, they often face challenges such as inconsistent propositions, siloed teams and difficulty scaling business development efforts.
I help professional service organisations create commercial focus, improve collaboration and develop repeatable growth models.

Typical environments include:
  • Consulting firms
  • IT and technology services
  • Engineering services
  • Legal services
  • Financial services
  • Business advisory firms
Construction & building ecosystems
Construction and building-related businesses operate in multi-stakeholder environments where manufacturers, architects, contractors, distributors and end users must work together effectively.
Success depends on strong governance, clear value propositions and alignment across the entire project lifecycle.
I help organisations strengthen commercial collaboration, improve partner engagement and create scalable growth models.

Typical environments include:
  • Building materials
  • Interior and finishing solutions
  • Construction suppliers
  • Architectural ecosystems
  • Installation servicesv
  • Real estate project environments
Mobility, logistics & supply chain
Mobility and logistics organisations operate in highly interconnected ecosystems where commercial success depends on balancing customer needs, operational performance and partner relationships.
I help organisations optimise commercial processes, improve stakeholder alignment and accelerate growth across complex value chains.

Typical environments include:
  • Contract logistics
  • Fleet and leasing organisations
  • Mobility providers
  • Transportation services
  • Supply chain solutions
  • Distribution networks
Family-owned businesses & SMEs
Many founder-led and family-owned businesses reach a stage where further growth requires more structure, stronger governance and a more professional commercial approach.
I help organisations move from entrepreneurial success to scalable performance.

Typical situations include:
  • Rapid growth without structure
  • Succession planning
  • Commercial professionalisation
  • Preparing for expansion
  • Strengthening leadership alignment
  • Building scalable operating models
Typical challenges I solve:
  • Commercial fragmentation
  • Unclear value propositions
  • Lack of commercial governance
  • Long and unpredictable sales cycles
  • Misalignment between departments
  • Channel conflict and stakeholder complexity
  • Scaling without structure
  • Data-rich but insight-poor organisations
  • Difficulty translating strategy into execution

What you can expect:
  • I combine strategic thinking with hands-on execution.
  • Together, we create clarity, establish ownership and build scalable commercial frameworks that enable sustainable growth.
  • Because successful organisations do not leave growth to chance.
  • They create the right conditions to consistently harvest the results they are aiming for.

Commercial excellence


Growth Acceleration & Transformation


(Interim) Leadership (C-level / Director)/Consultancy


Strategic Partnerships & Governance

BUILT IN BOARDROOMS. PROVEN ON THE WORK FLOOR. Not theory.
Not endless PowerPoints.
Real implementation.
Shake The Tree Consultancy
Oude Baan-Oost 141
5244 NE  Rosmalen
The Netherlands

+31 (0)6 - 12 66 28 68
info@shakethetree.nl

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Dutch Chamber of Commerce: 99425041
VAT ID: NL123456789B01
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